About This Event
The Modern Retailing Conference (MRC) 2026 is a three-day automotive retail event designed for dealership leaders looking to improve sales, service, customer experience, and overall ROI. The conference combines practical education, emerging technology, and industry networking, with sessions covering AI and automation, first-party data, customer retention, communication, and modern sales processes. For automotive retailers and ecommerce-focused operators, MRC provides actionable strategies for creating more connected customer journeys, using data more effectively, adopting new technologies, and improving conversion and long-term customer value.
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